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What percentage of your traffic comes from twitter. Only a handful gave me exact figures.

But others were willing to speak generally about how traffic habits are changing, and what their organizations are and should be doing about it. Raju Narisetti , managing editor of The Wall Street Journal Digital Network, says the shift away from the homepage is clear but that subscribers and non-subscribers frequent the homepage at different rates. Narisetti broadly discussed traffic numbers in an interview, but The Wall Street Journal declined to provide specific percentages. Our subs come to the homepage in big numbers because they pay for it — they bookmark it.


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The non-subs tend to find out about our stories through other ways, so they come in sideways. He says social media traffic to the site accounts for anywhere from 6 to 10 percent. On the day after President Barack Obama announced his support for same-sex marriage, for example, social traffic was on the high end.

Narisetti attributes that spike in part to a Wall Street Journal Storify detailing Twitter reaction to the news. But even as social grows, and people find their way to Journal stories without ever laying eyes on the homepage, Narisetti says it remains a critical area for editors to convey their news judgement.

If they come sideways, can I get them to actually go to the homepage?

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His previous employer, The Washington Post, declined to share their traffic percentages. Its Beltway rival Politico would only provide wide ranges of traffic percentages.

It said between 35 percent and 50 percent of its traffic begins at the homepage, for example. The Los Angeles Times was similarly cagey. At ProPublica, we get a lot more traffic from social, search, links, and our email than we do through the homepage.

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Everyone I interviewed agreed: The homepage can and should stay. But what needs to be done about story pages now that more and more readers are starting there?


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  • Headline fonts that convey the sensibility and the energy of the site. Note: Data is from a variety of periods, varying by news site, in the first half of For some more guidance, check out this earlier post. Cite this article Hide citations. LaFrance, Adrienne.

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    Nieman Foundation for Journalism at Harvard, 22 Aug. LaFrance, A.

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    Coming in the side door: The value of homepages is shifting from traffic-driver to brand. Nieman Journalism Lab. Last modified August 22, Accessed October 8, The Nieman Journalism Lab is a collaborative attempt to figure out how quality journalism can survive and thrive in the Internet age. By Adrienne LaFrance adriennelaf Aug.

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